Shift Impact Collective is where purpose meets play.

We’re a purpose-driven consulting firm helping teams and brands turn bold values into measurable impact—on and off the field. With roots in the sports and brand sectors and a strong foundation in social impact, we specialize in inclusive strategy, values‑aligned partnerships, and culture-shifting campaigns that drive meaningful change.

Our team brings decades of combined experience advancing gender equity, LGBTQ+ inclusion, and racial justice. We’ve supported BIPOC communities, built platforms for underrepresented voices, and helped organizations reimagine what it means to lead with purpose—whether creating inclusive fan experiences, guiding athlete‑led initiatives, or helping teams foster cultures where people feel seen, supported, and valued.

From grassroots efforts to global stages, we’ve shaped impact across the industry—from advising on NHL Pride Nights to supporting Olympic Committees in building belonging on an international scale. We understand what it takes to align intention with execution, and we bring both strategy and heart to every project.

At Shift, we believe inclusion isn’t just the right thing to do—it’s the future of sport. Our collaborative, community‑informed approach ensures every strategy, partnership, and campaign is built to last and built to matter.

Whether you’re a team striving to deepen your impact or a brand ready to lead with purpose, Shift Impact Collective helps you turn your values into lasting change through sport.